BMW, for instance, leased more cars than it sold in 2017
Could be important for Tesla’s revenue, particularly as the tax credit phases it. [Could make it particularly important in short-term, in the gap between the tax credit phasing out until there is a $35,000 base Model 3]
From the article: Some might argue the Model 3 is not a luxury vehicle, but with its brand image and current average transaction price, Hall [leasing expert, executive vice president of swaplease.com] said: “there is no doubt in my mind that they are in the luxury category.”
Leasing can also take the potential worry out of buying a pure electric vehicle for the first time. Prospective buyers might be concerned about an EV’s suitability for their lifestyles and about the new technology of the car’s expensive battery pack, which will decline in efficacy over time.
// Elon confirms Australian Model 3 date: mid-2019
Ballie Gifford partner Nick Thomas told The Times of London it would back Musk if he needed more capital.
The firm Baillie Gifford holds a 7.72 percent stake in Tesla and said it backed CEO Elon Musk’s long-term visions for the company.
“If he needs more capital we would be willing to back him,” Nick Thomas, a partner at Baillie Gifford, said. The fund manager said Mr Musk was an entrepreneur of “vision and ambition, who’s working towards a social good.”
In response to criticism of Elon: “This guy is landing rockets,” Ellison said. “You know, he’s landing rockets on robot drone rafts in the ocean. And you’re saying he doesn’t know what he’s doing. Well, who else is landing rockets? You ever land a rocket on a robot drone? Who are you?”
// Tesla will roll out a “summon” feature for the Tesla phone app